Busyness does not equal Business.
A Quick reality check + Strategic repositioning could just be what you need. . .
Of the 80% of businesses leveraging technology, only 20% are getting dividends. The Likes do NOT ALWAYS translate to SALES.
Reality Check!
Are you really in Business? Are you hitting your desired sales margin??
But Frankly,
If you are not selling, you are not in business. It is that simple.
If you are not making sales, you are not bringing in revenue, and you will not be in business for very long.
So, what do you do if you are not selling?
The answer is Simple. You need to start selling. But, How?
Read this article to the end, apply the hacks outlined, and 10X your current sales margin.
Hack 1: Redefine your target audience
A great product pitched to the wrong audience equals no sales. So, firstly, you will have to double-check your target audience.
As a business, staying ahead of the competition and remaining relevant to your customers is essential. One way to do this is to periodically review and redefine your target audience.
Take time to analyze your current customer base and evaluate their behaviours – This will give you a better understanding of how to meet their needs using your product or service.
Additionally, you will need to consider who else might benefit from your product or services. Is there an untapped market that could benefit from your product? Are there other demographics or segments of your target market that could be a good fit?
Reviewing and redefining your target audience can help build a more substantial, profitable customer base, thus improving sales.
Hack 2: Redefine your offer.
With a well-thought-out offer, you can quickly turn around your sales and start to see results.
After redefining your target audience, it is time to take a step back and analyze your offer. Evaluate what you are offering and make sure it speaks directly to your target audience’s desires, fears, and pain points.
Note that humans have constant and seasonal needs. So a well-crafted offer tailored to your target audience’s constant and seasonal needs is the key to successful sales. Do not be lazy to do extra work to ensure your offer is as effective as possible.
Hack 3: Create a perfect bait for your target audience.
Now is the time to show that you can help them by actually helping them. And to do this, you will have to create a mini solution (lead magnet) to gift them (target audience) in exchange for their contact info – This is a powerful marketing strategy that works all the time.
A Lead Magnet is a marketing term for a free item or service given away to gather contact details or build an email list. A lead magnet can be a free trial subscription, e-book, e-newsletter, and consultation.
With a lead magnet, you can draw your target audience into your sales pipeline, establish a strong connection and turn them from strangers (cold leads) into hot leads, ready to buy from you.
Creating a perfect bait for your audience is essential to driving sales. The bait should be tailored to the needs and interests of your target audience. Think about what your target audience is looking for, create a bait that speaks to those needs and offer it for FREE.
Once you have a perfect bait. Then what next?
Hack 4: Identify where your target audience Hangout Online
After creating your perfect bait, you will have to identify where your target audience spends their time. A great way to do this is to analyze their online behavior and figure out what platforms or forums they use the most. Once you have identified where they hangout online, reach out to them organically or via paid Ads and strategically place your bait to lure them into your pipeline and turn them into leads.
Now the BIG QUESTION!
How prepared are you to receive your leads? Miss it here, and all your efforts will go down the drain.
The last and most crucial stage will be to convert these leads to paying clients.
But how?
Hack 5: Use MarketingBlocks to create high-converting marketing assets to convert leads into paying clients.
Again, this is the final stage, and you must get it right here.
But sadly, This is where 60% of businesses miss it.
Because of a lack of cash and a low marketing budget, they opt-in for low-quality and poorly crafted marketing assets. NO!
Leverage on MarketingBlocks to churn-out quality and high-converting assets in the shortest possible time.
Knowing that you can use MarketingBlocks without being technically inclined will interest you.
With MarketingBlocks, you can get all your landing pages, Promotional videos, marketing copy, business flyers, email swipes, and more done in minutes by Artificial Intelligence with just the click of a button.
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Looking to strategize or overhaul your current online strategy and set the tone for profit making? Read this Ultimate guide to planning your online strategy.
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