Good news – As the internet continues to grow and evolve, so do the opportunities and potentials. Last year, It was recorded that 1.79 billion people bought something online, and you probably were among them.
Over the years, 79% of businesses have been recorded to have moved online. The numbers will continue to increase because available stats show that 88% of online shoppers perform online research before buying a product or committing a dime. Hearing this, every intelligent business owner would want to establish an online presence.
Bad news – With the steady increase of online businesses, it becomes increasingly difficult to get seen or heard.
There is a battle for attention!
Now, the BIG QUESTION: How do you win online? How do you pull attention??
The answer is simple. You need a strategies. But, How do you go about it??
By the end of this guide, you will have the tools and knowledge needed to get any online business up and running successfully. So let’s get started.
Steps to Creating An Online Strategy
1. Clearly define your goals:
The first step in developing a good online strategy is to define your goals. What do you hope to achieve with your online presence? Are you looking to generate leads? Make sales? Or build a community around your brand? State it!
Your goals will inform every other decision you make about your business, so it’s essential to consider what you want to achieve. Once you have a clear idea of your goals, you can move on to planning the rest of your strategy.
Setting goals will provide you with directions and a clear path to follow.
2. Define your Target Market/Audience:
At this point, your goals should have been clearly stated. Next, you need to identify your target market. A good goal might be to increase sales by 10%. Now, you will have to answer the following questions:
- Who are you selling to?
- What are their needs and wants?
- What are their demographics?
- Where do they congregate?
To get started, take some time to research your target market by reading relevant online forums and engaging in social media conversations. Use market research tools like Google AdWords and Google Trends to get insights into their online behavior.
3. Identify your unique selling point (USP)
This makes you stand out from your competition online. Find out what makes you different by looking at businesses doing similar things.
What are the benefits of your product or service? Once you know your USP, you start building your brand around it with your Target Market in mind.
4. Choose the Right Platform
There are a number of different platforms you can use to build and host your business online. There are a ton of digital channels out there, and new ones will emerge. But in all, The right platform for you will depend on a number of factors: Which are:
- The type of business you are running.
- Your budget.
- Your technical expertise.
- And your target audience.
You do not need to be on all platforms. You should be where your target audience is. If they are not on Snapchat, you can leave that platform alone for the time being. If your target audience primarily uses Twitter or Instagram to connect, then part of your strategy should focus on organic and paid reach on Twitter and Instagram.
Once you have chosen a platform(or platforms), you will need to set up your Website. Building a Website is very costly, especially if you go through the route of hiring a freelance Website designer or developer. But with MarketingBlocks, you can build a fully functional and responsive Website even with zero technical skill with the click of a button.
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Moving on . . .
5. Content! Content!! Content!!!
Content is the fuel that keeps the internet running. At this stage, you will need to develop a content strategy. Create content that connects with your target audience.
Users in the digital space engage most with what is helpful to them. Your content should be interesting, informative, and engaging.
Before publishing any content on any platform, you must ask yourself the following:
- Is this content beneficial to my target audience?
- Does this content format resonate with this platform?
If yes, go ahead!
Craig Davis, Founder of Brandkarma said, “We need to stop interrupting what people are interested in and be what people are interested in.”
Find out what your target audience is interested in, and creatively provide it for them.
Take time to draft a detailed content calendar – using Google Sheets or any other Spreadsheet program to set up a content calendar for your business.
A helpful content calendar includes everything from major industry events to listing the staff in charge of creating and publishing each piece of content.
6. ACT, ANALYZE and ADJUST
Finally. Don’t forget to analyze your results and make adjustments to your strategy as needed. Ask yourself or your Team the following questions:
- What’s working well?
- What is not working well??
- What could be improved???
Leverage analytic tools. All the major platforms have analytics,s and countless third-party platforms offer all kinds of data reporting.
Compare your result with your goals (remember #1 above). Then you will know where and how to make the adjustments.
FINAL NOTE – READ THIS TWICE!
Don’t forget that this is a step-by-step process. You cannot choose a platform before your Define your target audience or measure your results without setting goals – The process must be followed.
And finally, consistency and the quality of assets matter a great deal. This is where I will have to introduce to MarketingBlocks.
MarketingBlocks is an AI-powered tech solution that will make your journey much easier. In MarketingBlocks, you get Access to over 80+ AI-powered tools that can help create stunning websites and Landing Pages, attention-grabbing videos, and quality graphics.
In MarketingBlocks, you also get Access to an AI-powered content writer that generates originals and SEO-optimized content in seconds. With this, you can stay consistent across all your platforms.
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Planning your online business strategy doesn’t have to be difficult, not at all. By following the steps in this guide and leveraging MarketingBlocks, you will be well on your way to building a successful online presence.
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